SOCIAL MEDIA MARKETING

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 SOCIAL MEDIA MARKETING:

Marketing: 

Marketing refers to the activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people.

Four Ps Of Marketing Or Mix:

The marketing mix is a crucial tool to help understand what the product or service can offer and how to plan for a successful product offering. The marketing mix is most commonly executed through the 4 P's of marketing: Price,Product, Promotion, and Place.

Place:

In the marketing mix, the process of moving products from the producer to the intended user is called place. In other words, it is how your product is bought and where it is bought. This movement could be through a combination of intermediaries such as

Product:

In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue. The aim of promotion is to increase awareness, create interest, generate sales or create brand loyalty.

Promotion:

In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue.It is one of the basic elements of the market mix, which includes the four P's: price, product,promotion, and place.

Price.

The reason for this importance is that where the rest of the elements of the marketing mix are cost generators, price is a source of income and profits. Through pricing, the organization manages to support the cost of production, the cost of distribution, and the cost of promotion.

Digital Marketing

Digital marketing covers all marketing efforts that use an electronic    device    or  the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.

Digital Marketing Type:

Affiliated Marketing: Affiliated Marketing is the process of marking people your Sales partner and give them commission as and when they sell your goods online

E-Mail Marketing: Email Marketing is Equivalent to Permission Based Marketing. It's all about How You drive it

Influence Marketing:Influence Marketing is the process of using the influence of digital personalities, celebrities and thought leaders to spread the word about your brand.

Content Marketing: Content Marketing is a Process when the content becomes the trust Agent and helps selling your Brand Boosts SEO

Importance Skills to Become a Digital Marketing

1.Content

2.Word Processor

3.Graphics Designer

4.Analysis

5.Passion

6.Practice

7.Learn new things

Search Engine Optimization (SEO)

Search Engine Optimization is a process in which we make our website at top of the search engine.

SEO Process

Onsite

1. keyword Research 
2. Title Tags Generation
3. Meta tags Optimization 
4. ALT Tags Optimization
5. content Optimization 
6. sitemap Generation 
7. Website Friendliness

OFF Site

1. Link Popularity Analysis
2. competition Analysis
3. Link Building by one Way and Reciprocal Linking
4. Anchor text Analysis
5. submission to search Engines and Directory Submission
6. Article Submission
7. Maintenance

Factor Of SEO

Social Media Statistics Global

Social Media:

Social Media is a platform that lets us participate in social networking. We can share our posts on various social media platforms to improve business visibility.it is the best source for news updates, marketing, education, and entertainment.

Classification of social media Tool 

Social Publishing

• Blog 

• You Tube

Social Networking 

• Facebook

• twitter

• LinkedIn

Photo Based Social Networking

• Snap-chat 

• Instagram

6 Approaches To Social Media Marketing....

Branded channel

Influence Outreach Co-Creation Social Selling Customer Service

Closed Communities

Branded Channels 

corporate communication
Regular Engagement
Business Identity on social Media
(Facebook business page , linked in business page,
twitter profile for business, Instagram business page ).
Uniform communication
parameters: Campaigns + contests+Growth+% Engagement + vitality of Content

Closed Communities

The brand is involved in creating communities of like-minded customers or groups who share a passion for the category

Influence Outreach

Associating with Established social media personalities and asking them to promote your business

Co-creation

using potential of one social Media presence to help reach other reach other Brands

Social selling

social selling is when sales people use social media to find and engage with new prospects

Researchers found that.91% of B2B buyers are now active and involved in social media84%of senior Executives use social media to support purchase decisions75% of B2B buyers  are significantly influenced by social media 

E-commerce

E-commerce also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions.

Types of E-commerce

Generally speaking, when we think of e-commerce, we think of an online commercial transaction between a supplier and a client. However, and although this idea is right, we can be more specific and actually divide e-commerce into six major types, all with different characteristics.

There are 6 basic types of e-commerce:

Business-to-Business (B2B)
Business-to-Consumer (B2C)
Consumer-to-Consumer (C2C)
Consumer-to-Business (C2B)
Business-to-Administration (B2A)
Consumer-to-Administration (C2A)